case studies
CASE STUDY #1
PROBLEM: The polynesian Cultural Center in Laie, tours around the Polynesian islands. It presents the cultures of many islands and villages in phenomenal form. The PCC offers food options such as luau's. A market segment the PCC is needing more of is 'Foodies'. Foodies are people who travel around the world in search for the most gourmet and delicious dishes. The PCC needed help driving more traffic from this market segment.
SOLUTION: Our solution is to offer more food options at each village that customers go to. Offering unique options that are local to the islands and cultures will allow PCC to be a one stop shop to experience authentic food from multiple cultures. Along with this, we are making the food options more visible on the website so people will see the food they are getting at each village. We plan to use the power of social media, by asking influencers to talk about the food options a the PCC.
RESULTS: This plan is still currently in motion, the outcome is yet to be determined. We have faith that this will drive the foodie segment to the PCC and be a positive outcome for all.
CASE STUDY #2
PROBLEM: The ALS of Nevada is a charitable organization that helps people that suffer from ALS. One might recognize the disease "ALS" from the viral sensation of the "ALS ice bucket challenge". Most people who suffer from this disease get around my wheelchair. And making a home entirely wheelchair accessible can be pricey. These people were in need of wheelchair ramps to get around their home in a simpler way.
SOLUTION: I assembled a team and held a fundraiser to obtain supplies for the needed ramps. I build around a dozen ramps that were a simple set up, and were compatible with these peoples needs. We set out a day and made the ramps.
RESULTS: We donated the ramps to the ALS of Nevada to help those in need of the wheelchair ramps. The ramps were durable and all of them were used in homes that needed help.
CASE STUDY #3
PROBLEM: The Asia-Pacific Career Conference is not having a turnout and support from students and faculty as it could potentially have. There seems to be a lack of knowledge and confusion about the event, the name, and the benefit that is has for all students (other than business majors)
SOLUTION: Through conducting research for about three months, students in BUSM 422 marketing research class have concluded that the APCC should:
Find more employers using campus resources, use faculty meetings and time in class to inform students in all majors about APCC, provide more information about job and employers at the conference, offer better incentives, and use social media more effectively.
RESULTS: Results are yet to come on the upcoming APCC. We hope to include all majors offered here at BYUH and increase student participation by 30%
CASE STUDY #4
PROBLEM: I recently started an instagram page - for my photography prints - from scratch. This means starting with no followers, no posts, nothing. Some may see this as a problem. But I saw the opportunity to start from zero and grow!
SOLUTION: I have found a couple of ways to grow my new instagram business account. One that really sticks out to me is from "Marketing Rebellion" by Mark Schaefer, he continually says "The most human company wins." So being more "human" on my page means interacting and engaging with followers, reaching out to others and posting content that they want to see. Along with a few ideas discussed from fellow classmates like; increasing your number of following will increase followers, posting quick aesthetic reels, and utilizing tools in stories.
RESULTS: So far the print business has been great! Sales are doing well, and im starting to narrow down my target audience. And then increasing sales! It's an ongoing process and I hope to see the numbers continue to go up.
The page is @tannerbarnes.prints
